CV (or find me on LinkedIn)

 
Professional ​
info​​

Editorial professional with extensive experience independently managing content strategy and creation, social media platforms, brand engagement and analytics reporting.

 

I have over ten years of media experience across multiple platforms including the B2B, consumer and digital/online arenas and covering multiple styles: news and features, blogsinterviews, reviews etc.

 

Specialities: Editorial, Digital Media • Social media • Research, Creative Thinking • Copywriting

Professional​
experience​
Freelance - various 
 
Recent projects include:
  • Website copy (Unilever/ekaterratea.com)
  • B2B social media - content writing, calendar management, live event tweeting (American Express)
  • B2B int/external client presentations (Shell)
  • Global category news (Unilever)
  • Corporate blogs/thought leadership (Infosys, Logitech, Rolls Royce)
  • Social media copywriting (Discovery Channel)
  • eBooks (Kantar)
  • Infographics (Logitech)
  • Community management (Discovery, Uber Eats)
  • Employee comms - internal (OCS
 
Unilever ​

 

Global internal and external communications for the Foods & Refreshment business
 

  • Blog and social media strategy for the Foods & Refreshment President 

  • Internal news pieces for the global F&R newsletter

  • Global communications plans via content calendars 

  • Videos • GIFs • infographics (working with agencies)

  • Event coordination: quarterly town halls • internal campaign activation

  • Change management piece for Foods’ merge with Refreshment

 

Hodes

The creative agency for employers. Digital recruitment strategies, social media management and content generation. Clients include: Unilever, Dixons Carphone, Enterprise Rent-A-Car. Online and offline, internal and external communications. 
 

  • Social media and content strategy

  • Blog posts: interviewing and producing Thought Leadership articles for graduates through to senior employees 

  • Social media content inc Twitter, LinkedIn and Facebook posts

  • Online reputation management and brand sentiment analysis 

  • Collaborating with the creative team to create images and video

Bluffer's Media 

 

Publishers of the 5-million-copy bestselling series The Bluffer's Guides®. Web and social media journalist. 

  • Writing and commissioning articles across a wide variety of subjects for bluffers.com

  • Wordpress CMS system including basic html

  • Sourcing photographs: Getty, Thinkstock

  • Social media content strategy including channel re-branding 

  • Weekly newsletter 64,000 circulation produced via MailChimp

  • Google analytics performance reports

 

EY

Driving the Social Media Recruitment Strategy for EMEIA Financial Services sub-area within EY. 
 

  • Running EY's Financial Services Twitter account: content calendars, social copy, analytics reports 

  • Developed comprehensive reporting strategy from scratch to analyse the channel & the EMEIA FSO website

  • Tools list: Hootsuite Analytics, Google Analytics, YouTube Analytics, Webtrends, Sysomos

  • Working with In Country branding teams to improve best practice across EY social media channels

  • Quarterly EMEIA FSO newsletter. Articles aimed at recruiters on the benefits of social media among other topics using eCampaign 

  • Developing social media strategies for innovative ways to recruit: adopting LinkedIn employee ambassadors and expanding Facebook and Pinterest engagement.

Liberty 842

 

Social media entertainment agency creating content and buzz around TV and radio programmes. Introduce celebrities to social media and help them engage with and grow their fan bases. 

 

  • Blogging

  • Online community management 

  • Brand monitoring via Brandwatch

  • Social media management

  • Research report writing

  • Content strategy PowerPoint presentations

OnTheBox

Provides electronic programme guide listings of all UK TV channel programmes, news, features and reviews.

  • TV & film review writing

  • Interviewing celebrities 

  • Press screenings and events

  • CMS 

  • Photoshop

  • PR liaising 

Internships 

Packaging News, Nursery World, Tops of the Pops, Cosmopolitan, The Independent, Fresh Escapes, The Steel Press (university magazine)

  • News and features

  • Interviewing

  • Case studies 

Skills

Hootsuite

Trello

Slack

Google analytics

Google docs

SharePoint

Photoshop

Thinkstock

Wordpress

MailChimp

eCampaign 

Education
PMA Training London
Postgraduate diploma, magazine journalism 

News and feature writing, interviewing, video shooting and editing, subbing, proofreading, media law, shorthand, InDesign and Photoshop

 

University of Sheffield 

BA Hons, English Language and Linguistics, 2:1​