CV (or find me on LinkedIn)
Professional ​
info​​
Editorial professional with extensive experience independently managing content strategy and creation, social media platforms, brand engagement and analytics reporting.
I have over ten years of media experience across multiple platforms including the B2B, consumer and digital/online arenas and covering multiple styles: news and features, blogs, interviews, reviews etc.
Specialities: Editorial, Digital Media • Social media • Research, Creative Thinking • Copywriting
Professional​
experience​
Freelance - various
Recent projects include:
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Website copy (Unilever/ekaterratea.com)
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B2B social media - content writing, calendar management, live event tweeting (American Express)
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B2B int/external client presentations (Shell)
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Global category news (Unilever)
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Corporate blogs/thought leadership (Infosys, Logitech, Rolls Royce)
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Social media copywriting (Discovery Channel)
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eBooks (Kantar)
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Infographics (Logitech)
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Community management (Discovery, Uber Eats)
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Employee comms - internal (OCS)
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Unilever ​
Global internal and external communications for the Foods & Refreshment business.
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Blog and social media strategy for the Foods & Refreshment President
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Internal news pieces for the global F&R newsletter
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Global communications plans via content calendars
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Videos • GIFs • infographics (working with agencies)
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Event coordination: quarterly town halls • internal campaign activation
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Change management piece for Foods’ merge with Refreshment
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Hodes
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The creative agency for employers. Digital recruitment strategies, social media management and content generation. Clients include: Unilever, Dixons Carphone, Enterprise Rent-A-Car. Online and offline, internal and external communications.
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Social media and content strategy
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Blog posts: interviewing and producing Thought Leadership articles for graduates through to senior employees
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Social media content inc Twitter, LinkedIn and Facebook posts
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Online reputation management and brand sentiment analysis
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Collaborating with the creative team to create images and video
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Bluffer's Media
Publishers of the 5-million-copy bestselling series The Bluffer's Guides®. Web and social media journalist.
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Writing and commissioning articles across a wide variety of subjects for bluffers.com
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Wordpress CMS system including basic html
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Sourcing photographs: Getty, Thinkstock
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Social media content strategy including channel re-branding
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Weekly newsletter 64,000 circulation produced via MailChimp
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Google analytics performance reports
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EY
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Driving the Social Media Recruitment Strategy for EMEIA Financial Services sub-area within EY.
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Running EY's Financial Services Twitter account: content calendars, social copy, analytics reports
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Developed comprehensive reporting strategy from scratch to analyse the channel & the EMEIA FSO website
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Tools list: Hootsuite Analytics, Google Analytics, YouTube Analytics, Webtrends, Sysomos
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Working with In Country branding teams to improve best practice across EY social media channels
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Quarterly EMEIA FSO newsletter. Articles aimed at recruiters on the benefits of social media among other topics using eCampaign
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Developing social media strategies for innovative ways to recruit: adopting LinkedIn employee ambassadors and expanding Facebook and Pinterest engagement.
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Liberty 842
Social media entertainment agency creating content and buzz around TV and radio programmes. Introduce celebrities to social media and help them engage with and grow their fan bases.
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Blogging
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Online community management
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Brand monitoring via Brandwatch
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Social media management
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Research report writing
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Content strategy PowerPoint presentations
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OnTheBox
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Provides electronic programme guide listings of all UK TV channel programmes, news, features and reviews.
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TV & film review writing
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Interviewing celebrities
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Press screenings and events
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CMS
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Photoshop
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PR liaising
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Internships
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Packaging News, Nursery World, Tops of the Pops, Cosmopolitan, The Independent, Fresh Escapes, The Steel Press (university magazine)
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News and features
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Interviewing
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Case studies
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Skills
Hootsuite
Trello
Slack
Google analytics
Google docs
SharePoint
Photoshop
Thinkstock
Wordpress
MailChimp
eCampaign
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Education
PMA Training London
Postgraduate diploma, magazine journalism
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News and feature writing, interviewing, video shooting and editing, subbing, proofreading, media law, shorthand, InDesign and Photoshop
University of Sheffield
BA Hons, English Language and Linguistics, 2:1​
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